RS Wheels Refurbishment Ltd Privacy Policy

Last Updated Dec 2025

1. Introduction

This Privacy Policy outlines the practices of RS Wheel Refurbishment Ltd (“we”, “our”, or “the Company”) with respect to information collected from users who access our website or otherwise share personal information with us (collectively: “Users”).

2. Grounds for Data Collection

Processing of your personal information (meaning any information which may potentially allow your identification with reasonable means; hereinafter “Personal Information”) is necessary for:

  • The performance of our contractual obligations towards you and providing you with our services.

  • The protection of our legitimate interests.

  • Compliance with legal and financial regulatory obligations to which we are subject.

By using the Site, you consent to the collection, storage, use, and disclosure of your Personal Information as described in this policy.

3. What Information We Collect

We collect two types of data from our Users:

A. Non-Personal Information

This is un-identified and non-identifiable information gathered via your use of the Site. We are not aware of the identity of the user from whom this was collected. This includes:

  • Technical Information: Browser type, operating system, language preference, and access times.

  • Usage Information: Pages viewed, online browsing patterns, clicks, and actions taken on the Site.

B. Personal Information

This is information that identifies an individual or may, with reasonable effort, identify an individual. This includes:

  • Device Information: Geolocation data, IP address, and unique identifiers (e.g., MAC address and UUID).

  • Registration/Contact Information: Full name, email address, physical address, and telephone number.

  • Voluntary Information: Any information you provide via “Contact Us” forms, including photos of wheels for quotes and email correspondence.

  • Commercial Information: Please note: We will not ask for any bank details or processed payments through our website.

4. How We Receive Information

  • Voluntary Disclosure: When you register on our Site or fill out a form.

  • Site Usage: Automated collection through your interaction with our services.

  • Third-Party Providers: From traffic analytics vendors and public registers.

5. How We Use and Share Your Information

We do not rent, sell, or share Users’ information with third parties except as described here. We use information to:

  • Communicate with you (notices, technical info, and customer service).

  • Provide personalised quotes.

  • Market our services and serve relevant advertisements.

  • Conduct statistical analysis to improve the Site.

We may disclose Personal Information to trusted third-party providers (who may be located globally) for:

  • Hosting and operating our Site.

  • Storing and processing data on our behalf.

  • Advertising and Analytics: Serving ads, retargeting users, and evaluating campaign success.

  • Legal Requirements: To comply with laws, enforce our policies, investigate fraud, or collaborate with law enforcement.

6. User Rights (EU & UK Residents)

Under GDPR, you have the following rights regarding your personal data:

  • Access: Receive confirmation and a copy of the data we hold.

  • Data Portability: Receive your data in a machine-readable format.

  • Rectification: Request corrections to inaccurate data.

  • Erasure: Request that we delete your data (the “Right to be Forgotten”).

  • Object: Object to our processing of your data.

  • Restriction: Request that we limit how we use your data.

  • Complaint: Lodge a complaint with a supervisory authority (e.g., the ICO in the UK).

To exercise these rights, please contact our Data Protection Officer (DPO) at: info@rswheels.co.uk. We will authenticate your identity before processing the request.

7. Data Retention

We retain your information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our policies. We will keep records containing client personal data as required by applicable laws and regulations.

8. Cookies and Tracking Technologies

We and our partners use cookies to enhance your experience.

  • Session Cookies: Temporary cookies deleted when you close your browser.

  • Persistent Cookies: Stored for a fixed period to remember your preferences for future visits.

  • Third-Party Cookies: Set by services like Google Analytics to monitor web access.

How to Opt-Out:

Browser Settings: You can modify your settings to reject cookies via the “Help” section of your browser (Safari, Chrome, Firefox, etc.).

Google Analytics: You can opt-out by visiting Google’s privacy settings.

Mobile Devices: Use “Limit Ad Tracking” (Apple) or “Opt-out of Interest-Based Ads” (Android) in your device settings.

9. Security

We implement industry-standard security procedures to prevent unauthorised access. While we take reasonable steps to safeguard information, we cannot be held responsible for the acts of those who gain unauthorised access or abuse our Site.

10. Marketing & Advertisements

We may use your name, email, or phone number to provide promotional materials.

  • Opt-Out: You may unsubscribe from marketing emails at any time. For Facebook, use the “unsubscribe” button.

  • Third-Party Ads: You can opt-out of many ad networks via the NAI or DAA portals.

11. Minors

The Site is not designed for children. We do not knowingly collect Personal Information from minors. If you believe a child has provided us with data, please contact us at info@rswheels.co.uk.

12. Corporate Transactions

In the event of a sale, merger, or consolidation of RS Wheel Refurbishment Ltd, the acquiring company will assume the rights and obligations regarding your Personal Information as described in this policy.

13. Contact Information

If you have questions about this policy or our data practices, please contact us:

Email: info@rswheels.co.uk | sales@rswheels.co.uk

Telephone: 03301 247 666

Address: Unit 39 Limestone Cottage Lane, Nutwood Trading Estate, Sheffield, S6 1NJ